Hi, I'm Hernan

Zip Moving Software is a company focused on building tools that empower small to medium moving businesses

• Partnered closely with CTO Vineet Thanedar to refine Mobile user flows and deliver a more intuitive, cohesive product experience
• Led mobile product development, balancing speed, usability, and long-term maintainability
• Applied a product and UI/UX mindset to craft a scalable design system using Nativewind and React Native Reusables

• Planning and discussing strategy every week with the board and co-founding team.
• Focusing on expansion to Paraguay, capturing more users on the existing market, and launching add-ons to the basic plan.

• Onboarded 4,000+ satisfied clients with 95%+ satisfaction.
• Automated operational processes, reducing onboarding time by 75% during 1,000% growth.
• Built the Frontend (Angular) and Backend (Rails) and managed a 10-person team.

• Improved UX/UI patterns and DX, boosting In-App message creation and adoption scores.
• Led the implementation of flexible, auto-layout columns for a multiplatform visual editor (based on parcel.io - customer.io acquisition).
• Enhanced Web Vitals (reduced load times by 30%) and introduced Prettier, linters, automated tests, and TypeScript to an existing In-App messaging creation codebase.

• Led a team to build EMS, a React Native app generating millions in revenue.
• Worked on multiple in-house products, including "Don't Pester," a smart home app.

• Aligned product direction with iPlayMe2's CEO.
• Led a cross-functional team of 9, managing daily standups, sprint planning, and retrospectives.

• Developed Linguoo's iOS app from scratch and maintained it for years.
• Led to participation in European startup accelerator programs (HubRaum, NextStep Challenge).